Brand Identity System for a New Mattress Company


Print Design

Website Design

How do you encourage millennials and young adults to buy a mattress online instead of in a store? You design mobile-first digital and print solutions that provide the feeling of modern approachable luxury. 


After researching both big box national mattress companies, and smaller online retailers, I narrowed my focus on the target market of urban middle class adults ages 30-45. I began positioning Wicklow Mattresses as an online mattress company as I found that adults in this age group will shop online for large purchases, but are conscious of price and perceived value vs the big national chains. By using a muted winter blue color scheme along with relatable photography, custom graphics, and modern sleek typography I created a visual system that identifies this fictional brand as modern, affordable luxury that inviting customers to cuddle up in comfort.

Toddler in Bed

Website Design

for Desktop

Mobile Site Design

Since we were targeting Millennials, and they would likely find Wicklow Mattress while searching on mobile, it was important to ensure the users had a quality mobile experience. 

graphic designer. art director.
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© 2020 Michelle Francis