Defining a Luxury Dermatology Brand


Social Content Creation & Strategy

Print Design

Environmental Graphic Design 

Event Collateral

Located in Birmingham, AL, Renew Dermatology is a premiere cosmetic and medical dermatology practice, founded by three industry-leading dermatologists who dreamed of creating a better experience for their co-workers and loyal client base. Before opening their doors, we developed a brand system that would establish Renew as a modern, high-end brand that felt welcoming to their new and existing clients. Renew dreamed of a lotus flower to symbolize their renewed passion, so we developed a flexible logo system that could easily adapt across a variety of uses and platforms. 


Once the brand system was in place I partnered with their team for four months developing brand environmental graphics, print materials for their new office, designed digital and print materials for their open house event, provided social content and monitoring, developed multiple print ads, and a whole lot more.

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In 3 months of working together Renew saw 35% increase in Facebook followers & +101,400 impressions on Instagram

Open House Event Creative

Social Graphics

Website Landing Page

Email Design

Print Design

Event Collateral 

Together we cross promoted the event across all social channels, email, and on Renew's website home page. All creative drove customers to an interactive RSVP landing page.

Organic and paid social media content designed to entice current and prospective customersby highlighting various deals and giveaways.

For the event day, we created various print materials including a step-and-repeat banner, posters, gift cards, raffle tickets, swag bags, and more. 

graphic designer. art director.
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© 2020 Michelle Francis