Crafting a Logo for Medicare For All

Logo Design

One of the best parts of being a designer is when you get a chance to work on a project that aligns with your personal beliefs. So when Public Citizen reached out for a logo design for the rollout of Medicare For All Resolutions, which provides toolkits and resources for communities fighting for Medicare for All, I jumped at the opportunity. 

A limited budget and timeframe demanded focused exploration, and speedy refinement while working to fit the new logo into a quickly developing brand system. The active and bold final logo design highlights the word resolutions to help distinguish that this organization from others in the space, and provides clarity and flexibility across future digital, and print applications. 

Proposed Concepts

& Color Explorations

Final Logo

In Context

graphic designer. art director.
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© 2020 Michelle Francis