Empowering Women to Take Control of Their Reproductive Health

Social Content Creation

Digital Campaign

Bedsider has informed and empowered thousands of women to take control of their reproductive health. When it comes to providing unbiased advice on sex and relationships—with a healthy side of sass—no one does it better.

 

But unplanned pregnancy rates among low-income, minority women continue to climb even as national averages go down. We worked with Bedsider on a digital campaign that would break through to this vulnerable audience and convince women that birth control isn’t just practical—it can help you achieve your dreams.

Campaign Tagline:  You Got This

Campaign Manefesto:  
You come first. Or you should. You sacrifice a lot for others, but now it’s your turn. It’s time to put your needs first. If a new baby isn’t your next step, birth control is your friend. Not worrying about getting pregnant means enjoying more freedom. More peace of mind. More confidence–whether it’s on the job or in the bedroom. Don’t settle. Birth control can help you get more out of life and Bedsider’s got your back.​​​​​​​

Social Ads

Ads were created in English and Spanish

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We also created sets of native ads and Tumblr ads to reach audiences where they regularly consume content.

graphic designer. art director.
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© 2020 Michelle Francis