Empowering Women to Take Control of Their Reproductive Health
Social Content Creation
Bedsider has informed and empowered thousands of women to take control of their reproductive health. When it comes to providing unbiased advice on sex and relationships—with a healthy side of sass—no one does it better.
But unplanned pregnancy rates among low-income, minority women continue to climb even as national averages go down. We worked with Bedsider on a digital campaign that would break through to this vulnerable audience and convince women that birth control isn’t just practical—it can help you achieve your dreams.
Campaign Tagline: You Got This
You come first. Or you should. You sacrifice a lot for others, but now it’s your turn. It’s time to put your needs first. If a new baby isn’t your next step, birth control is your friend. Not worrying about getting pregnant means enjoying more freedom. More peace of mind. More confidence–whether it’s on the job or in the bedroom. Don’t settle. Birth control can help you get more out of life and Bedsider’s got your back.
Ads were created in English and Spanish
We also created sets of native ads and Tumblr ads to reach audiences where they regularly consume content.