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Refreshing UI for WA State Engineers

Website Design

UX/UI

When the Washington state chapter of the American Council of Engineering Companies (ACEC–WA) came to GMMB, they knew they wanted to update their online presence. During the initial research and discovery phase, reviewing all 50 state chapters websites and branded materials, along with the national ACEC chapter and discovered a surprising lack of a unifying brand visual system. We also discovered that the previous website design was created on an outdated version of their website template, with multiple errors and broken elements of code throughout the design. Not only was their website design severely outdated, through stakeholder interviews we discovered that members were hardly using the website's resources. 

 

I was tasked with creating a visual system for the ACEC–WA brand along with an updated user experience design that better utilizes their existing website template, that increases member enrollment and engagement.

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Website Design

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Previous Design

Before starting the site redesign, it was important to get feedback from stakeholders and users to understand their pain points, and gain insights on how to improve the overall user experience. The previous site design was so outdated and full of broken links that most ACEC members were not even engaging with the site on a regular basis. 

By analyzing other ACEC chapters' websites from across the country, 
some clear patterns that emerged and provided us insights in to what information is most engaging for members. 

Initial Wireframes

We began the site redesign by reorganizing the info that lived on the site into a new navigational structure. Then I analyzed the available template structure of their current site, and used the existing template features to build out a more robust wireframe. The updated sections on the home page allowed ACEC to provide their members more engaging information about events, member benefits, and ways for members to get involved. 

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Final Design

graphic designer. art director.
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© 2020 Michelle Francis